A branded event package rooted in the beauty of spring and the spirit of gratitude.
Overview
McMaster University's Service of Gratitude is an annual ceremony held by the Education Program in Anatomy to honour those who donated their bodies to medical education. Families, friends, faculty, and students come together to remember and give thanks. I designed the complete event identity across nine pieces — including a save the date, formal invitation, donation card, program, signage, thank you cards, sapling card, email template, and PowerPoint template — all within McMaster University's brand guidelines. The visual direction drew from spring florals photographed around the university campus, a deliberate choice to reflect the season the event takes place in, and to echo the themes of renewal, reflection, and growth that sit at the heart of the ceremony.
SKILLS
Brand adherance
Email
Events
Print & digital production
