A multi-channel campaign for a community program supporting
QT-BIPOC people in Hamilton
QT-BIPOC people in Hamilton
Overview
Project Intersect/ACT is a program run by Speqtrum and YWCA Hamilton designed to increase access to information, services, and support for QT-BIPOC communities experiencing racism and hate in Hamilton. The campaign needed to feel bold, inclusive, and youth-facing — matching the spirit of the program itself.
I designed the logo for the program, then produced a full suite of campaign materials working within the existing brand system: static and dynamic animated social media ads across Instagram, Facebook, and Twitter/X, three billboard variations including a motion version, a letter-sized flyer, a large-format banner, and a Zoom background. The breadth of formats — from a handheld flyer to a moving billboard — required careful attention to how the design scaled and translated across every context while staying cohesive.
SKILLS
Brand Adherence
Print & Digital Production
Motion Graphics & Video Editing
